Updated: 27 May 2023
Google Tag Manager is a tag management system that allows you to update tags on your website quickly and easily. Tag Manager installation for web requires a small piece of code that you add to your web pages. This code enables Tag Manager to fire tags by inserting tags into web pages.
Tag
A snippet of Javascript code. Google Tag Manager controls which tags get ‘fired’ and when. Firing a tag results in data being transferred to a third-party e.g Google Analytics or a marketing business the website owner is engaging with.